Maximizing Your Pay-Per-Click Campaigns

5 Basics for Copywriting PPC Ads
Paid search ads are a relatively new medium for copywriters. But there are a few basics that can help you create more effective pay-per-click ads…

Copywriting Differences for Paid Search Ads in Google and Overture
Marketers who use paid search on both Google and Overture may find that one does much better than the other…